Keep link text short: Short links mean that more links can show, so be sure to stay within limits.

Create sitelinks at the account level first: Adding account level sitelinks first can help you get to optimal sitelink coverage sooner but make sure that they’re relevant to all of your campaign and ad groups.

When setting up your sitelinks, keep these best practices in mind:

Sitelinks are compatible with Search campaigns and Video campaigns on YouTube and AdSense for Search. Schedule with start and end dates: Specify the dates, days of week, or times of day your sitelinks are eligible to show.Edit your sitelinks without losing data: Edit your sitelinks without resetting their performance statistics.You should optimize your landing pages for 'light' conversion events (such as a website visit or an 'add to cart'). Use conversion tracking for landing pages: Set up conversion tracking for the landing pages people visit when they click the sitelinks below the ad.Segment your statistics to view the number of clicks that occurred on the individual sitelink versus another part of the ad (for example, the headline, other sitelinks, or another asset). Break down the statistics by campaign, ad group, or ad. Get detailed data about your clicks: Find out how many clicks occurred on your ad when sitelinks appeared.You don't need to make new ads or edit them to include sitelinks. Update easily: Change link text and URLs whenever you want, keeping them up-to-date for sales and special offers.

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